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Introduction

Face Reality Skincare is an award-winning acne brand that offers the most comprehensive online acne training to skincare professionals so they can identify and treat even the most stubborn acne cases using Face Reality’s holistic treatment protocol.

Experts

Certified Acne Experts are the backbone of our company with over 3,000 across the U.S. 

Products

Build personalized routines with expertly formulated products.

Results

Our holistic protocol and products heal skin and provide long-term results.

Starting The Business

Laura Cooksey Co-founder

Laura Cooksey founded Face Reality in 2005. She had struggled with acne from her teens until her mid-thirties, at which point she finally found an esthetician who helped her get clear skin. This experience inspired her to become a licensed esthetician to help others achieve long-term clear skin in a safe, effective way. After practicing solo for 15 years, Laura opened an acne-only clinic in 2005. She then expanded her reach nationally and began a community of Certified Acne Experts whom she trained in her in her proven acne treatment protocol and began selling the Face Reality products to allow them to help their own clients achieve clear skin.

Leading with Compassion and Purpose

Jeremy Soine Chief Executive Officer

Jeremy Soine, CEO of Face Reality Skincare, has spent his career building high-growth, disruptive consumer brands. Jeremy earned a BS in Economics at the University of Puget Sound, and later earned an MBA from the Booth School of Business at the University of Chicago. During his career, Jeremy has worked across all major functions—Sales, Marketing, Finance, and Operations, helping to shape his total organizational perspective. He has had broad industry experience in wine, food and many years in skincare. Jeremy joined Face Reality as CEO in 2020 with the goal of fostering long-term relationships with Acne Experts who are a crucial part of Face Reality’s mission to help as many people as possible experiencing acne achieve clear skin.

meet our other leaders

Kate Bowyer VP of Service and Operations
Deanna Fleming VP of Marketing and E-Commerce
Angela Randev Controller and VP of Finance
NANCY LEUNG VP of Product Development
Patrick Romani Co-Founder
Kate Bowyer VP of Service and Operations

Kate is a UC Berkeley alum with extensive experience in Service, Product, Change Management and Business Operations. She started her career in Market Research and later ran a digital transformation initiative for a Financial Investment firm, but ultimately followed her passion for empowering small business owners to be more successful by delivering life changing experiences and results. With 12 years of experience in the skincare industry, Kate brings Face Reality a passion for helping estheticians expand their skincare knowledge and grow their business by helping their clients get clear.

Deanna Fleming VP of Marketing and E-Commerce

Originally from Ontario, Canada, Deanna has over 15 years of hands-on experience in Marketing, Trade Marketing, and Sales across consumer packaged goods and technical apparel industries, respectively. As VP of Marketing and E-Commerce, Deanna drives the development of Brand and Marketing strategies to help grow Face Reality Skincare as the #1 Professional Acne Brand, support our growing community of Certified Acne Experts, and help people experiencing acne find an effective, long-term solution.

Angela Randev Controller and VP of Finance

Angela holds a master's degree in Accounting and Financial Management and a bachelor's degree in Business Administration. With over 20 years of experience in leadership roles across various industries including (but not limited to) manufacturing and healthcare, she brings with her a wealth of expertise in process improvement and designing financial systems for rapid-growth companies and startups. Drawn to Face Reality’s purpose and passion for building an inclusive, supportive community, Angela joined the team with the goal of helping the company scale successfully and continue to improve overall efficiency.

NANCY LEUNG VP of Product Development

Nancy is a UC Berkeley alum who brings over 20 years of beauty industry experience with a focus on product development, strategy and brand management. Her experience includes strategy, formula, testing, packaging, and product marketing for various notable brands including Amyris/Biossance and Perricone MD. She is excited to strengthen and grow Face Reality through new products and protocols that support Acne Experts and their clients, and to solidify us as the professional brand of choice for treating all aspects of acne.

Patrick Romani Co-Founder

A Bay Area native, Patrick began his career in the food and hospitality industry, first selling restaurant supplies then leveling up to part-owner of Larry Blake’s Restaurant, a premier blues club in Northern California. Patrick left the restaurant and nightclub business after 26 years to open Face Reality Acne Clinic with Laura Cooksey in 2005. With the subsequent growth of the Clinic, Laura became a sought-after educator, and the pursuit of developing exceptional products, training, and support propelled Face Reality to where we are today.

Learning From Our Experts

Alex Hernández Lead Educator

Alex Hernández, a Licensed Esthetician for over 6 years, first joined Face Reality’s Clinic as an Acne Specialist, then became Lead Aesthetician, managed our Clinic and then assumed responsibility as Lead Educator. Alex oversees professional training, and develops Face Reality’s educational materials, protocols, and classes nationally. Alongside Laura Cooksey, owner and co-founder of Face Reality Skincare, she is an expert at educating both clients and professionals on the treatment of acne using Face Reality’s safe and effective personalized protocols.

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